Decision by sampling

نویسندگان
چکیده

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We present a theory of decision by sampling (DbS) in which, in contrast with traditional models, there are no underlying psychoeconomic scales. Instead, we assume that an attribute's subjective value is constructed from a series of binary, ordinal comparisons to a sample of attribute values drawn from memory and is its rank within the sample. We assume that the sample reflects both the immediat...

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We present a theory of decision by sampling (DbS) in which, in contrast with traditional models, there are no underlying psychoeconomic scales. Instead, we assume that an attribute’s subjective value is constructed from a series of binary, ordinal comparisons to a sample of attribute values drawn from memory and is its rank within the sample. We assume that the sample reflects both the immediat...

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The theory of decision by sampling (DbS) proposes that an attribute’s subjective value is its rank within a sample of attribute values retrieved from memory. This can account for instances of context dependence beyond the reach of classic theories which assume stable preferences. In this paper, we provide a normative justification for DbS that is based on the principle of efficient coding. The ...

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ژورنال

عنوان ژورنال: Cognitive Psychology

سال: 2006

ISSN: 0010-0285

DOI: 10.1016/j.cogpsych.2005.10.003